From time to time there comes a deal you just can’t turn down. Like Don Corleone, someone has made me an offer I just can’t refuse.
First up is “The Business Expert’s Handbook.”
This book is a must have for any entrepreneur or small business, including creative professionals. 114 pages of helpful information about marketing, public relations, and technology, all broken down into 26 chapters of very, useful topics.
Enjoy this for what it is. This book is not a one stop solution to every question you could ever have. This is a book that breaks down the important topics into tiny, chewable sizes that should inspire you to do more research and get the ball rolling, or get your ball rolling faster.
For free, this is, dollar for dollar, a very excellent book. Get it free here or by clicking the picture above.
BUT WAIT! THERE’S MORE!
“The Crowdfunding Bible” is a really great read. It’s also free.
Today’s creative landscape is more about crowdfunding than ever. In 2011 $1.5 BILLION was raised through crowdfunding. In 2012, it sharply rose to… are you sitting down? $2.7 BILLION. The 2013 forecast currently suggest it will reach $5.1 BILLION. I used to hate the concept but I realize why it works and how it can help bring vitality back to the creative markets. It also seems to connect the fans with the projects on an emotional level unlike buying merchandise at a retailer. I used to think of it as digital panhandling. I admit, I’ve pulled a complete 180° on that.
Time to accept that it works and figure out whether or not you’re ready to get involved. Without getting into it, I do want to point out that the recent success of crowdfunding had inspired a lot of other small businesses to ask, “Why not us?” That was answered with the JOBS Act, passed by President Obama. Read about it here. It’s designed to give the same opportunities to small business, though the SEC is still working on it to some extent.
If you’ve ever considered crowdfunding, this book is essential. It has several interviews with successful crowdfunders but actually discusses the campaigns that failed as well. Very helpful. This book is a very complete introduction to the crowdfunding concept, provides key points, and enough information to make an educated decision about whether or not to get involved and how to get started with planning. A good portion of the book is about analyzing campaigns that worked as well as what didn’t work. There are a few pages of questions to help dissect some campaigns for yourself.
Get “The Crowdfunding Bible” right here, or by clicking on the picture above. Oh yeah, for free.
Good luck with your campaign.